To get your foot in the door for your market and then grow within that market, you need a farm brand that sticks. What is a brand? A lot of new business owners and farmers think a brand is the name of the farm, the logo, and a couple of business cards. A true brand impacts every single interaction that your farm has, from a website visit to a conversation with a local chef. Chris Michael, the first Chief Marketing Officer of Bright Agrotech, explains the spirit of a brand and the effect t
