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PoultryCARE sustainability standard launched

PoultryCARE is the poultry industry’s most comprehensive third-party verified sustainability program. It will be administered by WFCF’s IMI Global division, utilising reviewers and auditors with extensive experience in poultry production.

Certification to the PoultryCARE Standard is achieved following on-farm evaluations by IMI Global auditors who focus on three specific pillars:

“Sustainability is critical to the future of the poultry industry. PoultryCARE offers integrators metrics, by means of third-party certification, to provide assurance to consumers of their sustainability practices,” said Kelly Crymble, Regional Manager and Customer Verification Specialist at IMI Global.

Consumers who purchase CARE Certified poultry products will know that the chickens and turkeys they are consuming have been verified to exacting sustainability standards. Producers that enroll in the PoultryCARE program will demonstrate to consumers their commitment to assuring a sustainable future for poultry production.

The launch of PoultryCARE follows the recent rollout of WFCF’s BeefCARE™ and DairyCARE™ Standards. WFCF’s goal is to establish its CARE sustainability Standards as the gold standard throughout the food supply chain.


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